Modelos mirando a cámara apoyadas en la espalda de la otra

Madrid Es Moda reinvents itself through Slow Fashion

 Madrid Es Moda se reinventa a través del Slow Fashion


New edition of Madrid Es Moda that one more year will accompany the Mercedes-Benz Fashion Week Madrid fashion show programming. With the leadership of the Association of Fashion Creators of Spain (ACME), and with the support of the Madrid City Council, within the Madrid Capital de Moda project, in addition to the support of Foro de Empresas de Madrid.

After the health crisis, the project reinvents itself to support and revitalize Spanish fashion more than ever, giving life to a communication platform that fosters knowledge and consumption of Spanish brands nationally and internationally, and thus help their recovery .

Boosting the values ​​that make the Spanish industry unique, such as author proposals, crafts or responsible consumption, Madrid es Moda will be a meeting and promotion space for those national brands that defend slow fashion as the basis of a fashion philosophy of future.

In this new edition the festival will feature the participation of important names in Spanish design such as Ángel Schlesser, Devota & Lomba, Ernesto Naranjo, Pilar Dalbat, Roberto Verino, Pertefaz, Oteyza and Teresa Helbig, among many others.

In September, when Madrid Es Moda will take place, you can enjoy a pioneering online sales project to acquire ACME designers’ fall / winter 2020-2021 collections, as well as a selection of their emblematic pieces, which will be available until the month of November. This initiative will be launched thanks to the Association’s alliance with Es Fascinante, which supports Spanish creative talent and the slow fashion movement through the sale of fashion brands Made in  Spain.

This portal transfers the values ​​of slow fashion, the essence and the shopping experience in an author’s design studio to the online environment, offering a specialized and close treatment that connects the universe of the creator with the final customer.

In addition, Madrid es Moda will promote proximity consumption through exclusive experiences with participating firms. From September 7 to 13, designers will present their new collections for sale, corresponding to the autumn / winter 2020-2021 season, in small capacity events, as well as small capsule collections or iconic items from their history.

Unique events in which attendees will be able to interact in a close and safe way with the architects of Spanish fashion with the aim of bringing author fashion to the consumer, highlighting quality, authenticity and economic, cultural and social sustainability of the industry.

Very soon we will tell you many more news about this new and awaiting edition of Madrid Es Moda. Don’t miss a thing!