One of the most important events for Spanish fashion returns: Mercedes Benz Fashion Week Madrid will return from September 10 to 13. Organized by IFEMA, MBFW Madrid will celebrate its 72nd edition with a hybrid format, which will combine the face-to-face shows with others that will be broadcast, together with different content, through a new digital platform. The main objective of its organizers is that attendees can enjoy fashion, but following all sanitary measures to offer maximum security. If you want to know the health protocol that IFEMA will implement, you just have to click here.
Throughout four days, you will be able to discover the new proposals of the different designers, in which, without a doubt, talent will be the protagonist. In addition, by having a special format, some of the fashion shows will be viewed digitally, being able to access them, as well as other complementary content, at any time and from anywhere on the planet.
As explained by the director of MBFWMadrid, Nuria de Miguel: “Now, more than ever, Spanish fashion needs to reactivate the generation of business and put in value their creativity and talent. For this reason, at IFEMA we are working on a hybrid catwalk format for the next edition of Mercedes-Benz Fashion Week Madrid, its great showcase, which will help generate visibility and business for this industry in the new context ”.
We will give you all the details very soon, but we encourage you to enjoy some fashion shows from the last 70th edition in which Madrid Capital of Fashion brought design to the streets of Madrid taking Maison Mesa to the Circo Price Theater, Pilar Dalbat and Juan Carlos Pajares to the gardens of Cecilio Rodríguez in the Parque Del Retiro, and to Carlota Barrera next to Plaza de España.