In 1873, Mr. Matías Lacasa founded Viena Capellanes, a pioneer in the introduction in our country of Vienna bread, French pastries, home delivery and catering services. It began as a bakery in the old Casa de Capellanes located at Calle de la Misericordia 2, on the corner of Calle de Los Capellanes (due to the building of the Capellanes del Convento de las Descalzas Reales, currently Calle del Maestro Victoria), from which it received its name, and later expanded over the years to reach the 20 premises it has today.
In 2023, Viena Capellanes celebrates its 150th anniversary, during which it has lived through different events such as two world wars, a civil war, two pandemics and different recessions, surviving thanks to knowing how to adapt to the times in order to continue evolving.
150TH ANNIVERSARY OF viena capellanes
To celebrate this occasion, Viena Capellanes has revamped its website and launched its own delivery App “My Viena”; as well as creating new dishes, commemorative packaging, limited editions of products and reissues of its century-old desserts and sweets such as bartolillos de crema, rosquillas de anís, or mojicones.
Viena Capellanes is firmly committed to the environment and has therefore taken advantage of its 150th anniversary to renew its fleet of more efficient vans and delivery vehicles.
A LOVE STORY WITH MADRID
After 150 years of history, Viena Capellanes continues to maintain its values and its essence as a family business that began with the Baroja family who ran the business at the end of the 19th century, including the famous writer Pío Baroja and his brother Ricardo, nephews of the founder. At the beginning of the 20th century, Manuel Lence acquired Viena Capellanes, and his family has been running the business for four generations. Antonio Lence, the current managing director of Viena Capellanes, says that “the growth and consolidation of the company has been based on quality, product innovation, as well as a careful and personalised service”.
If you want to celebrate the 150th anniversary of Viena Capellanes, you can watch the 12-chapter documentary about its 150 years of history, entitled “Una historia con mucha miga” which you can see by clicking here.
VIENA CAPELLANES ROUTE IN MADRID
If you want to take a tour of the Viena Capellanes establishments (22 shops in Madrid city, two shops in Pozuelo de Alarcón and another two shops and the central bakery in Alcorcón) you have to go to Todo está en Madrid and if you want to know more about the history of Viena Capellanes, go to the book of Centenary Shops.
