Desfile de Ágatha Ruiz de la Prada en IFEMA

The best of 77th MBFW MADRID Edition

 The best of 77th MBFW MADRID Edition


The 77th edition of MBFW Fashion has kicked off with a truly irresistible glamorous air that can be seen from the next Autumn season | Winter 2023 – 2024, leaving us unique moments that have been enjoyed in Madrid as the capital of international design during Fashion Week.

The first day of Mercedes Benz Fashion Week Madrid began with OFF shows held in different parts of the city such as COAM, the space chosen by Pilar Dalbat, the Rolling Dance & Burger where Eduardo Navarrete held his show or Rafael Urquízar who chose the Wizink Center.

Eduardo Navarrete Fashion Show


During the second day of Mercedes Benz Fashion Week Madrid, the first held on the IFEMA catwalk started with Dulceida, who walked for Andrés Sardá, who took us to a universe of snow and ice. Ágatha Ruiz de la Prada paid homage with her collection to her brand’s perfumes and Pedro del Hierro, Pertegaz and Encinar presented collections full of elegance from the golden age of Hollywood with sumptuous fabrics, ideal volumes and subtle silhouettes. The most casual and comfortable air, starred in Pablo Erroz’s collection, and Paloma Suárez was inspired by the glamorous 70s to create her new collection.


During the third day of Mercedes Benz Fashion Week Madrid on the catwalk, a struggle was held between comfort and the grandeur of garments worthy of the red carpet. Otrura presented knitwear and oversize silhouettes that speak to us of a calm but sophisticated winter, very much in keeping with the Roberto Torretta collection whose proposals show simple but elegant patterns. Duarte put the rupturist point to the day, presenting vinyl pants and jackets, combined with V-neck shirts, in the purest 70s style. Teresa Helbig paid tribute to Anne Boleyn and the women of the English Tudor crown with elegant and subtle fabrics, while Isabel Sanchís played with textures in her characteristic garments using pleats and paillettes. To close, the L’Oréal Paris show called ‘Show your worth’, defended diversity on the catwalk and put the finishing touch to a day full of unique proposals.

 17TH Friday

IFEMA hosted the fourth day of Mercedes Benz Fashion Week Madrid in which the main protagonists were the palette of purples and violets and high tailoring. Odette Álvarez presented a collection made up of coats, dresses and jackets with rounded volumes whose leitmotif was butterflies. García Madrid once again reinterpreted men’s haute couture with suit jackets combined with bermuda shorts, sweatshirts or pleated skirts. Maya Hansen was inspired by the world of sports, and disciplines such as baseball, basketball or hockey were present in her creations. Custo Barcelona, ​​very faithful to his label, a collection made with iridescent fabrics, bright prints and cut-off garments, while Fely Campo offered a  fashion show made up of dresses and coats that evoked the elegance of the English countryside, Fernando Claro opted for diversity of details such as the paillettes, the satin garments or the puffed ones and Lola Casademunt by Mayte once again reinterpreted the disco party with vaporous fabrics and feminine silhouettes in powerful purple and blue tones. In addition, the IFEMA Mercedes Benz Fashion Week catwalk was attended by Maison Artc and Albert Oiknine, two guest designers within the “Morocco, Kingdom of Light” program, and with the delivery of the L’Oréal Paris award for the best collection that was received by the firm Isabel Sanchís.

18TH Saturday

On the fifth and final day of Mercedes Benz Fashion Week Madrid, he showed the proposals of the young designers who participated in EGO. Upcycling and fantasy went hand in hand on the catwalk showing that the future of Spanish fashion is strong.

19TH Sunday