This year, the Gay Pride of Madrid comes with numerous cultural, sports, social and recreational activities to be able to enjoy the city from Friday, June 25 to Sunday, July 4.
MADO, acronym for Madrid Orgullo (Madrid Gay Pride), has positioned itself as one of the most important LGTBI Prides in the world, since in 2007 and 2017, it was the headquarters of EuroPride, the latter coinciding with WorldPride in 2017.
In this new edition of 2021, MADO once again positions Madrid as a global tourist, leisure, culture and shopping destination for the LGTBI community and as a city committed to diversity, plurality and the visibility of all forms of love.
One of the main objectives of MADO 2021 to put Madrid again, after the health crisis, on the global map as a first-order destination among this segment that brings together 10% of tourists worldwide and represents 16% of total spending in travel.
MAIN ACTIVITIES
On Wednesday, June 30, the proclamation will take place that can be seen live via streaming at the following web address: www.madridorgullo.com
On July 2, Friday, the presentation of the 2021 Pride Anthem will take place, which will come with an unexpected surprise for the public.
The center of Madrid will host different activities that will be held in key points of the cultural map of the city such as art galleries, theaters, cinemas, museums, cultural centers, and of course in the Matadero de Madrid. Check all the information about the program on the official website: Madrid Orgullo.
In addition there will also be parades such as the ‘Parade of Feathers and Paws’ that will be held in the Plaza de Chueca with the participation of the participants’ pets, and that the public will be able to enjoy from the terrace of the square.
During these days the Plaza del Rey, will take the name of ‘La Plaza de las Reinas’ (Queens Square), where different performances enliven the Pride, and then it will move to the Fulanita de Tal Bar where you can enjoy a program adapted for the occasion.
ACTIVITIES IN THE NEIGHBORHOODS OF THE HEART OF MADRID
Chueca will continue to be the epicenter of Pride celebrations and all its establishments wear the colors of the rainbow to welcome visitors and tourists.
La Latina, Lavapiés and Malasaña are also neighborhoods where diversity is present in their activities, exhibitions and shops.
This year Las Letras Street has organized a special program in the Las Letras neighborhood: a concert by Tavi Gallart, a presentation of the book “Yo Soy el que Soy” and a concert by Aaron Lee and an official Pop Up by María Jiménez with the collection of the artist and very special memories.
In order to offer the participants of the event different parallel activities, small and attractive events will be held in collaboration with hotels, bars, restaurants and shops with special promotions in the hospitality establishments.
Specials Rooftop Routes
More than 50 terraces, rooftops and bars will participate with different activities and special promotions in a tour where you can enjoy Madrid and its hospitality, on the street and from the sky and where you can win a trip for two to WORLDPRIDE 2021 in Copenhagen, Denmark, thanks to Heineken.
Enjoy the originality of neighbors and merchants who participate in the Balcony Contest and the Shop Window Contest organized by Diversa Global in collaboration with Madrid Capital de Moda and Todo está en Madrid.
The demonstration will take place on Saturday, July 3 in its traditional route from Atocha to Colón, along the Paseo del Prado and Recoletos, which this year adapts its format to be able to comply with security measures, without counting, therefore, with the traditional floats.
