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Presentation Report Communicate Sustainable Fashion to combat greenwashing
10 October, 2023
On Tuesday, October 10, the Report “Communicating Sustainable Fashion to combat greenwashing” that has been carried out by some members of the UCM Group for Brand Management and Integrated Communication will be presented at the Faculty of Information Sciences of the Complutense University of Madrid.
The presentation event will take place in the grey room (on the 2nd mezzanine of the main building) at 1:00 p.m. and will be attended by Jon Curutchet, Director of Circularity of the Spanish fashion brand SKFK (Skunfunk), considered the brand of fashion that best communicates sustainability in our country.
The Report “Communicating Sustainable Fashion to combat greenwashing” has been prepared based on the results of a survey carried out on 1,000 Spanish consumers to find out their opinion on sustainable fashion, and an analysis of 49 fashion brands together with a case study with the BEST IN CLASS (SKFK) from which a sustainability communication guide is prepared useful for medium and small fashion brands.
To confirm attendance, you must send an email to the following address: gestiondemarca@ucm.es
